Signal Infra™ monetises at the point of execution.
We charge an execution fee for deterministic distribution runs, while the customer funds ad spend directly through their own delivery account. This creates a clean separation between infrastructure revenue and media budget, and removes billing complexity from Signal Infra.
Unit: Execution Run
A single run consists of:
one post activation
controlled delivery into a defined ICP
execution performed under the operator’s identity (white-label)
proof snapshot returned post-delivery
Partner / Operator Economics
Signal Infra is designed to be resold.
Operators (ghostwriters, agencies, growth teams) embed execution runs inside their own client packages, charging what the market will bear, while Signal Infra remains the invisible backend.
We expect the majority of volume to come through operator partners, not direct-to-creator transactions.
Pricing
£500 per execution run - fee sits outside ad spend.
Recommended first-run ad spend: £150-£300 (billed by LinkedIn directly to the delivery account).
Why this pricing works
The customer is not buying 'an ad.' They are buying outcome reliability.
Signal Infra replaces probabilistic distribution with a repeatable execution layer:
defined audience control
deterministic delivery logic
verified proof loop
Operators pay because it protects client outcomes and retention. It becomes an add-on they can package at their own margin.
Expansion Path
The model naturally expands into:
volume pricing for repeat operators
retainers for agencies running consistent throughput
multi-rail execution as additional distribution layers are activated
The core economic property stays constant: Signal Infra monetises at the moment distribution is executed.