Intent → Cohort Resolution → Routed Execution → Proof Returned
Signal Infra converts operator intent into verified outcomes through a formalised execution pipeline.
The system is designed to standardise execution while preserving human judgement at the boundaries where it matters.
Only stages with defined inputs and predictable outcomes are systematised.
This allows execution to scale without introducing operational risk or removing decision quality.
Modular Execution Stack
Signal Infra operates as a modular execution layer, composed of:
Intent Layer - captures the desired outcome and constraints
Cohort Layer - resolves the precise audience required to satisfy intent
Routing Layer - selects the appropriate execution path and sequencing
Delivery Layer - executes paid distribution through defined rails
Proof Layer - returns a verifiable execution record
Each layer produces a defined output that can be reused, automated or improved independently.
This structure allows the system to evolve without reintroducing execution complexity.
Routed Execution Context
Execution is routed based on the operator’s delivery requirements.
Where attribution is acceptable, execution can run through shared infrastructure.
Where brand control or invisibility is required, execution is routed through the operator’s own surfaces using the same cohort and verification logic.
This ensures consistent execution behaviour regardless of surface.
Execution Properties
No dashboards exposed to operators
No optimisation loops or tuning controls
No bespoke workflows exposed to operators
Delivery is infrastructure-level by design, optimised for repeatability, verification and scale rather than interaction.